AIWorkDex
Product Practice

Write and review one product investment brief

Give decision makers one concise, evidence-linked product bet and preserve their decision.

Preparation
A drafting session followed by an asynchronous or live decision review.
Difficulty
Moderate
Task
Write an investment-ready product brief
Back to the Task: Write an investment-ready product brief

Before you start

Get what you need before you start

  • Bring the product problem, evidence, appetite, shaped solution, feasibility findings, and decision owner.
  • Confirm where sensitive research can be linked safely.

Steps

Work through the method

Use the listed inputs and tools. Check the evidence when you need to verify a step.

  1. Draft the product bet

    Create a Confluence page from an approved template. Record the problem, evidence links, investment appetite, solution outline, critical risks, exclusions, and open questions.

    Why it matters: A shared brief lets reviewers assess the same product decision.

    Input
    The research finding, appetite, shaped solution, and feasibility review.
    Output
    A concise product investment brief with source links.
    Tools in this stepConfluence

    Evidence for this step

  2. Review evidence and missing decisions

    Ask reviewers to mark unsupported claims, conflicting assumptions, missing owners, and conditions for proceeding. Revise the brief without hiding unresolved disagreement.

    Why it matters: The brief supports a decision only when its limits remain visible.

    Input
    The draft brief and reviewer comments.
    Output
    A reviewed brief with corrections, open questions, and decision conditions.
    Tools in this stepConfluence

    Evidence for this step

  3. Record the decision and conditions

    Record proceed, revise, or stop, the decision maker, date, conditions, follow-up owner, and next review trigger. Add a Decision report where the team needs a cross-space view.

    Why it matters: A retrievable decision prevents later work from relying on memory or an outdated draft.

    Input
    The reviewed brief and authorised decision.
    Output
    A dated product decision linked to its brief and conditions.
    Tools in this stepConfluence

    Evidence for this step

Success checks

Check the result before you finish

  • The brief contains problem evidence, appetite, solution, risks, and exclusions.
  • Unsupported claims and disagreement remain visible.
  • The authorised decision and its conditions are retrievable.

Failure modes

Watch for these problems

  • Pause when no authorised decision owner exists.
  • Return to feasibility work when a critical dependency lacks review.
  • Keep sensitive customer evidence in its approved system and link only what reviewers may access.

Tools

Choose the tools you need

Sources

Read the sources behind this practice

Check what each source supports and where the advice has limits.