AIWorkDex
Official regulatory guidance

Plan direct marketing

Published by UK Information Commissioner's Office.

Published
Publication date unavailable
Accessed
26 September 2026
Read the original source

Evidence

What this source supports

  1. ICO guidance requires organisations working together on direct marketing to identify responsibility, including when one party instigates messages without holding contact details.

    Locator
    Planning direct marketing with other organisations; responsibility and instigation
    Editorial note
    UK guidance only. A qualified reviewer must determine the parties’ roles, applicable preferences, objections, deletion, and PECR or UK GDPR duties.

Related advice

Where this source is used

CategoryMarketingTaskAgree a co-marketing brief with a niche partnerPracticeWrite a bounded co-marketing brief

Source handling

Link and citation record

UK guidance linked and paraphrased for editorial reference. A qualified reviewer must decide which duties apply to a specific campaign.