Edited vendor-practitioner interview
Content is Eating the World: Contently's CEO on Winning at Marketing's Fastest Growing Trend
Published by First Round Review.
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What this source supports
A content-company executive recommends defining an objective and milestones before producing a content programme.
- Locator
- First Round Review interview with Joe Coleman, “1ST COMMANDMENT” section
- Editorial note
- This is a commercially interested practitioner view. It does not prove a content plan creates demand.
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Link and citation record
Copyright First Round Review. The commercially interested practitioner guidance is linked and paraphrased.