Official product documentation
Tutorial: Set up a key event
Published by Google Analytics Help.
Read the original sourceEvidence
What this source supports
GA4 supports marking an important event as a key event and reporting its count with attribution.
- Locator
- Overview; Set up the key event; Report on key events, page lines 22–67
- Editorial note
- A key event must be configured correctly. Attribution distributes credit under a model and does not prove causality.
Related advice
Where this source is used
Source handling
Link and citation record
Copyright Google. Linked and paraphrased for editorial reference. A key event and attribution report do not establish causality.