Official product documentation
Test with confidence with the Experiments page
Published by Google Ads Help.
Read the original sourceEvidence
What this source supports
Google Ads Experiments supports a hypothesis, a changed variable, selected success metrics, result analysis, and a retained test record.
- Locator
- Steps 1–3, page lines 27–37
- Editorial note
- The workflow applies to eligible Google Ads campaigns. It does not choose the channel, budget, sample, or decision threshold.
Related advice
Where this source is used
Source handling
Link and citation record
Copyright Google. Linked and paraphrased for editorial reference. Eligibility and current account behaviour must be checked before use.