UK regulator guidance
How do we comply with the PECR electronic mail marketing rules?
Published by Information Commissioner's Office.
Read the original sourceEvidence
What this source supports
UK regulator guidance requires senders to assess message purpose, recipient permission, sender identity, and an unsubscribe route.
- Locator
- At a glance; What is consent?; What is the soft opt-in?, page lines 53–67, 72–124, and 138–157
- Editorial note
- This evidence records UK guidance. The US source in the Practice adds separate CAN-SPAM considerations. Qualified review may still be required.
Related advice
Where this source is used
Source handling
Link and citation record
UK regulator guidance. It does not determine the lawful route for a particular recipient, list, or message.