Peer-reviewed journal article
Shaping the causes of product returns: topic modeling on online customer reviews
Published by Springer Nature.
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What this source supports
Generic return codes can miss category-specific causes found in customer language.
- Locator
- Section 4.2, Table 6 and discussion, paragraphs 2–5
- Editorial note
- The study uses review data. It says text analysis complements existing options and misses some delivery causes.
Text analysis should complement structured reasons because some causes are absent from the analysed text.
- Locator
- Section 4.2, final two paragraphs
- Editorial note
- This supports preserving several evidence sources and inspecting original comments.
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Published under Creative Commons Attribution 4.0 International.