Official UK regulator guidance
Regulating Financial Promotions and Adverts
Published by UK Financial Conduct Authority.
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What this source supports
The FCA says financial promotions must be clear, fair, and not misleading.
- Locator
- Financial-promotion standards section
- Editorial note
- The page does not decide whether a communication is a financial promotion or whether an exemption applies.
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Link and citation record
Copyright Financial Conduct Authority. Linked and paraphrased from the financial-promotion standards section; version checked 26 September 2026.