Product Task
Choose which product concept deserves coded investment
Several plausible concepts are competing for scarce product and engineering effort after the problem research is complete.
“This is costing me scarce engineering capacity while several concepts still look plausible.”
The result you need
Advance one concept with its evidence and unresolved assumption recorded. Keep the reasons for rejecting the others.
What is happening now
Where the work gets stuck
An entrepreneur in residence, founder, or product lead has several plausible concepts for one evidenced problem.
- When it starts
- The team must choose which concept receives deeper design and engineering effort.
- What makes it difficult
- A promising idea can move into code before cheaper representations expose weak assumptions or missing repeat use.
- What progress looks like
- The chosen concept has an evidence link, a stated assumption, a review decision, and a defined next test.
What to try next
Compare lightweight concepts before coding
Choose one concept for deeper investment while preserving its evidence, assumptions, and rejected alternatives.
Before you act
Check these limits
- Start after customer research has defined the problem and audience.
- Do not treat prototype reactions as adoption or commercial evidence.
- Keep physical-product and regulated-product feasibility outside a digital prototype claim.
Sources
Check the research behind this advice
Read the sources before relying on a claim or recommendation.