Marketing Task
Find evidence-backed ad angles
Turn customer problems, motivations, objections, and desired outcomes into distinct creative hypotheses that a person can verify and test.
“This is costing me acquisition efficiency and production time while the team guesses what to make next.”
Outcome
The result to aim for
Create a continuing set of distinct angle hypotheses with traceable customer evidence, clear claim boundaries, and useful creative briefs.
Best practices
- Write the audience, product, market, and campaign decision that the research must support.
- Write one decision question, customer group, market, date range, permitted evidence sources, and known gaps; use a small consented survey only when those sources leave a defined gap.
- Select a small set of distinct, supported angles; then give each one a separate creative brief with the audience, tension, promise boundary, evidence, concept, format, brand checks, owner, and test measure; then keep execution variants under their parent angle.
- Confirm that every selected angle links to reviewed evidence keys and representative customer language.
- If names, email addresses, or order numbers remain in the working file, stop the analysis and remove them before sharing or upload.
Related sources
Further information
- Documented guidance: National Institute of Standards and Technology: Artificial Intelligence Risk Management Framework (AI RMF 1.0)
- Related guidance: Reddit r/PPC: How are you actually keeping up with creative?
- Related guidance: Journal of Integrated Design and Process Science: Systematic Service Product Requirement Analysis with Online Customer Review Data
- Related guidance: Federal Trade Commission: Advertising FAQ's: A Guide for Small Business