Customer Research Task
Focus customer research on the next venture decision
Broad conversations are producing scattered observations. Define the decision, question, and participant group before another round.
“This is costing me research time while the venture decision remains blocked.”
The result you need
A focused round answers the highest-priority question for a specific user group and informs one decision.
What is happening now
Where the work gets stuck
An entrepreneur in residence, founder, or early operator has several venture assumptions and a near-term decision to make.
- When it starts
- The team needs evidence for a segment, problem, or validation decision before the next research round.
- What makes it difficult
- Broad conversations cover too many topics and produce findings without a clear thread.
- What progress looks like
- The plan names one decision, one or two questions, a participant group, a method, and the evidence review.
What to try next
Plan one decision-led research round
Turn venture assumptions into a focused research round that can inform one specific decision.
Before you act
Check these limits
- Treat entrepreneur in residence as a provisional audience label.
- Keep unsupported forces and expected outcomes out of the plan.
- Review the plan before contacting participants.
Sources
Check the research behind this advice
Read the sources before relying on a claim or recommendation.