Start with the decision that is blocked. Choose a focused method, preserve the evidence, and record what remains uncertain.
Jobs to finish
“This is costing me research time while the venture decision remains blocked.”
Broad conversations are producing scattered observations. Define the decision, question, and participant group before another round.
“This is costing me outreach effort while the research question remains unanswered.”
Outreach is going unanswered, or convenient participants do not match the experience you need to understand.
“This is costing me learning opportunities while early-user problems remain hidden.”
Early users are active, but their problems and context rarely reach the product team.
“This is costing me interview time while the evidence keeps confirming my own framing.”
Leading questions and solution framing are turning valuable conversations into false reassurance.
“This is costing me build effort while the customer’s wider job remains unclear.”
A proposed solution covers one step, while the wider workflow and most difficult moment remain unclear.
“This is costing me research and product effort across segments without a clear focus.”
Several groups sound interested, but interest alone does not show whose problem matters enough to act on now.
“This is costing me design effort while the real task failures remain unseen.”
Feedback describes preferences, while the team still cannot see where the prototype blocks real work.
“This is costing me analysis time while the collected evidence cannot support a decision.”
Notes and transcripts are piling up, while early patterns and conflicting feedback point in different directions.
“This is costing me interview time without a clear test for useful new information.”
Interviews are starting to repeat, but an arbitrary count cannot show whether the team missed a segment or contrary case.