Customer Research Task
Map how customers do the work today
A proposed solution covers one step, while the wider workflow and most difficult moment remain unclear.
“This is costing me build effort while the customer’s wider job remains unclear.”
The result you need
A grounded start-to-finish workflow shows the step that deserves further validation.
What is happening now
Where the work gets stuck
An entrepreneur in residence or founder is exploring a problem before choosing a solution.
- When it starts
- An idea has weak traction or the team knows only one step of the customer’s work.
- What makes it difficult
- Solution-first conversations miss the tools, hand-offs, workarounds, and difficult moments around that step.
- What progress looks like
- The map traces one recent instance in order and links every difficult moment to interview evidence.
What to try next
Reconstruct a recent customer workflow
Turn one recent customer example into a start-to-finish workflow with difficult moments and workarounds visible.
Before you act
Check these limits
- Use a recent concrete example.
- Keep observed workflow details separate from proposed solutions.
- Do not automate transcript extraction without source checking.
Sources
Check the research behind this advice
Read the sources before relying on a claim or recommendation.