Customer Research Task

Recruit the right people for customer interviews

Outreach is going unanswered, or convenient participants do not match the experience you need to understand.

“This is costing me outreach effort while the research question remains unanswered.”

The result you need

A consented set of participants whose recent experience matches the research question.

What is happening now

Where the work gets stuck

A solo founder, entrepreneur in residence, or operator has a research question but no suitable interviews booked.

When it starts
Existing outreach gets few replies or reaches people without the target experience.
What makes it difficult
Convenient contacts and broad invitations do not ensure that participants recently faced the situation under study.
What progress looks like
Each booked participant meets the screening criteria and has received the session and consent details.

What to try next

Build an experience-based recruitment path

Recruit consented participants who recently faced the situation under study.

Open the practice

Before you act

Check these limits

  • Use an approved legal basis and contact route.
  • Keep direct identifiers outside the research evidence register.
  • Do not treat one anonymous founder account as a response benchmark.

Sources

Check the research behind this advice

Read the sources before relying on a claim or recommendation.

Edited by MarioReviewed 27 September 2026